Apart from being a sought after social-media consultant and adjunct professor in New York University’s graduate Interactive Telecommunications Program Clay Shirkin is also author of ”Here Comes Everybody”.
In this presentation on TED Talks he explains why, how and in what way social media will have an impact on history, democracy and supressive regimes. One especially interesting thing he says is that: ”It isn’t when the shiny new tools show up that their uses start permeating society. It’s when everybody is able to take them for granted. Because now that media is increasingly social, innovation can happen anywhere that people can take for granted the idea that we’re all in this together. ”

Check out his presentation below.